A failed launch can have many negative repercussions including loss of credibility, lost revenues, burnt relationships (the JVs gave you their best list members and got paid little if anything for it), and upset customers (confusing messages, poor delivery, and poor follow-up).
1) World-class technology: This is critical to the success of a launch because in many cases, you're pushing sales that would normally take a year to generate in a few weeks. Unless the right technology is in place (shopping cart, hosting company, phone service, etc), expect your launch to crash. This is not the time to be searching for the cheapest hosting provider or a rinky-dink shopping cart.
2) Accurate affiliate tracking: The main reason that JVs will support you is that your product is a good fit for their list members and they expect to get paid, period. If you don't have bulletproof tracking, expect to have huge problems.
3) Massive JV support: Your JVs can make or break your launch and you must have plans for recruitment, management, communications, and payments. Also, you have to ensure that they are 100% behind you: this means more than just sending out your emails here and there. It means offering bonuses to enhance your already irresistible offer, doing webinars with your to their lists and many other activities.
4) Experience as an affiliate for another launch: If you haven't supported a launch as an affiliate, stop reading and become an affiliate for a launch right now. Without that, you simply will not "get" what a launch is.
5) High converting copy: In this day and age where everybody is going ga-ga over video, the idea of copy seems antiquated but take our words for this: copy is another make or break factor here.
6) Responsive customer service infrastructure: You may be excited about bringing on 1000, 5000 or even more customers in a short window but be careful what you wish for. We have seen clients almost blow up because they simply weren't prepared for the customer service issues that come with acquiring that many customers in such a short period. Remember: it's not what you make, it's what you keep.
7) Multiple merchant accounts: While you may think that your merchant account (who makes a % of what you charge) would be ecstatic with all these sales, the more common response is that they will freeze your accounts for weeks or months because a merchant account is just another line of credit instrument. When a large spike in sales occurs, and they give you the money that they haven't yet collected from the card holders, they are at risk of loss. Map out strategies for using multiple merchant accounts and work with merchant account providers that understand launches to ensure that no funds are frozen.
8) Comprehensive backend strategies: The naïve marketer believes that the launch is the end goal, while the world class marketer sees that as one strategy in the entire marketing spectrum. Therefore, if you don't think through your backend strategies, you will be leaving as much as 90% of the money on the table by doing a launch alone.
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